IBZ International Bibliography of Periodical Literature on the Humanities and Social Sciences

This study investigates the impact of sustainable tourists’ behavior on the sustainability of coastal tourism, emphasizing the mediating role of artificial intelligence (AI). Leveraging advanced AI-driven tools such as virtual reality (VR), the Internet of Things (IoT), and predictive analytics, the research explores how these technologies can enhance tourists’ pro-environmental behaviors and awareness. Results reveal that real-time monitoring and VR-based awareness programs significantly enhance sustainable practices among tourists and provide actionable insights for policymakers and the hospitality industry. This paper measures sustainability efforts via multiple criteria decision-making by modelling various AI-driven strategies to promote pro-environmental behavior via existing AI technologies.