Genamics

While the FinTech sector is expanding rapidly and making up a larger share of the whole finance sector, and Lithuania taking measures in order to attract more FinTech companies, the need to determine the dependency between FinTech and a country’s competitiveness arises. The purpose of this article is to evaluate FinTech influence on a country’s competitiveness. Theoretical part of the article defined FinTech and competitiveness as terms. FinTech ecosystem and classification of firms were also analysed. Six macroeconomical indicators that could possibly influence a country’s competitiveness were distinguished. Furthermore using the correlation-regression analysis method, FinTech influence on the six macroeconomical indicators, that are expressed quantitatively and define a country’s competitiveness, was determined. According to the results of the research, FinTech influences four of the six selected macroeconomical indicators, these indicators are – GDP, average annual wage, unemploymentand exports.

The article presents main debates around novel approach to resource scarcity and provide comparative overview of the new systemic models of the resource analysis, heading toward sustainable economic growth strategies focusing to better balance of economic development, social inclusion and ecology.

Over the years, Electronic Media Marketing become the best mode for communication as Digital Media prosper a lot. Today's challenges of Brand Building are increasing and growing due the competition forces of Marketers. Electronic Media Marketing is the one which facilitates the marketers to think positively with both cost effective and new mode of interaction with consumers. This article aim to investigate the impact of Electronic Media Marketing on Brand Building thru a survey and quantitative analyses. Results shows that there is an importance relationship between Electronic Media Marketing and Brand Building, and ensure that Through Electronic Media, Brands constantly can improve themselves and create positive image.