Use this URL to cite this ETD: https://hdl.handle.net/20.500.14911/111446
Prekės ženklo kaip nematerialaus turto vertinimas
Publication Type (CRIS)
Daktaro disertacijos santrauka / Doctoral Thesis Summary (ETD_DR_S)
Publication Type (eLABa)
Daktaro disertacijos santrauka / Doctoral dissertation abstract (ETD_DR_S)
eLABa ID
2037113
Science / Art Area
Socialiniai mokslai / Social sciences (S)
Field of Science / Art
Ekonomika / Economics (S004)
Resource Type (COAR)
TextThesisDoctoral thesis
Title
Prekės ženklo kaip nematerialaus turto vertinimas
Title in other language
Valuation of brand as intangible assets
Advisor
Ginevičius, Romualdas
Other(s)
Baršauskas, Petras | Disertacijos gynimo komisijos narys / Dissertation Defense Board Member |
Jankauskas, Vidmantas | Disertacijos gynimo komisijos narys / Dissertation Defense Board Member |
Tvaronavičienė, Manuela | Disertacijos gynimo komisijos narys / Dissertation Defense Board Member |
Rutkauskas, Vytautas Aleksandras | Disertacijos gynimo komisijos pirmininkas / Dissertation Defence Board Chairman |
Simanauskas, Leonas | Konsultantas / Consultant |
Extent
28 p.
Published In
2005
Defense Date
2005-01-27
Abstract (en)
The orgin of brand value creation is consumer attitudes towards the brand, and the result of owning powerfull brand is the increased shareholders value. In vast majority of cases these two aspects are analysed sepatately, however, we see a need of looking at that as undivided. This is due to the fact that brand value does not depend only on the consumer’s behaviour. It has much to do with a market situation and the owners’ behaviour, therefore, it is crucial to conceptualize brand value creation process and develop adequate quantitative methods of measuring brand value.
Publisher
Vilnius : Vilniaus Gedimino technikos universitetas
Country
Lietuva / Lithuania (LT)
Language
Anglų / English (en)
Defended
Taip / Yes
Access Rights
Atviroji prieiga / Open Access