VILNIUS TECH University Research Management System (CRIS)
Use this URL to cite this publication: https://hdl.handle.net/20.500.14911/130672

Farmacinių produktų vartotojų rinka: vartotojų informavimo sistemų tobulinimas

Publication Type (CRIS)
Straipsnis kitame recenzuojamame leidinyje / Article in other peer-reviewed edition (S5)
Publication Type (eLABa)
Straipsnis kitame recenzuotame leidinyje / Article in other peer-reviewed publication (S4)
Author(s)
AuthorAffiliation
Melnikas, Borisas  
Vadybos katedra / Department of Management (1151)  
Smaliukienė, Rasa  
Vadybos katedra / Department of Management (1151)  
Title
Farmacinių produktų vartotojų rinka: vartotojų informavimo sistemų tobulinimas
[lt]
Borisas Melnikas, Rasa Smaliukienė
Title in other language
Pharmaceuticals Market: Development of Users Information System
[en]
Is part of
Inžinerinė ekonomika
Published In
YearIssueStart PageEnd Page
2001
6(26)
69
73
Publisher
Kaunas : Technologija
Extent
p. 69-73
URI
URI
https://hdl.handle.net/20.500.14911/130672
Science / Art Area
Socialiniai mokslai / Social sciences (S)
Field of Science / Art
Vadyba / Management (S003)
Abstract (en)

The article analyses the customer information system in the pharmaceutical market, identifies problems and solutions of this system development. The main problems encountered in the development of the information system for the consumers of pharmaceutical product, are the lack of critical attitude towards the information received, decreasing physicians’ influence (informed comment) in the process of the selection of pharmaceuticals and the increasing flow of tendentious commercial information. [...].

Resource Type (COAR)
TextJournalJournal articleResearch article
Language
Lietuvių / Lithuanian (lt)
Country
Lietuva / Lithuania (LT)
ISSN (of the container)
1392-2785
eLABa ID
3591464