Determining the effectiveness of using information technologies in Lithuanian transport companies

Abstract

Traditional means of marketing, mostly maintain monologue with users, but commercials favour in worldwide network makes conditions for more active dialog between senders’ and receivers’. So such communicative method “one-for many” become “many-for many”, in witch possible reciprocals information flows. Nowadays information technologies (IT) play very big role in all business ranges, so transport companies have a big demand of such system, because there are lots of information flows, witch must be quickly processed, evaluated and, if it’s necessary, given to consumers. Purpose of the current survey is to give an overview about the Information and Communication Technologies (ICT) situation, usage and developments among Lithuania transport com-panies. So this article is about information technologies in the area of international marketing at Lithuanian trans-port enterprises and about studying the role of the Internet in this field.