Bendravimo strategija mondializacijos procesų kontekste

Abstract

The article analyses mondialization problems in communication context. Neither borders nor customs separate us from the world as much as it does inability to communicate. The article describes conception of communication strategy, training of engineers and managers in relation to the world globalization and internacionalization processes. Nowdays we live in the world when ideas disseminate very quickly. They move from one culture to another without obstacles and control. The flows of ideas easily integrate into different cultures, create market of ideas and disseminate through the world. The future of institutions depends on benefit that implemented ideas are going to bring to them. The most important factors are the following: variety, communication and understanding. The responsibility of managers is to learn how to develop, manage and support variety of knowledge.