Lietuvos komercinių bankų klientų nuomonės apie esamą bankų įvaizdį įvertinimas

Abstract

Every organization has in make and constantly improve her image. Especially important is to have a good image tor the commercial banks. The results or the research showed that the most important details in the banks image for the clients are the price of services and bank internal opportunities, such as the interior, parking, culture, uniforms and quality of service. The most effective mean to improve image is the advert in television, the second mean is the internet. The telephone is not popular means to improve the image. The respondents want the sale and security image of the bank. The modern bank is not popular now. This can be because of the crisis of the banks in 1994- 1995. The analysis showed that the image, assets of the bank, the expenses for the marketing are associated. That means thai the best image has the biggest bank and he uses (he biggest expenses for the marketing.