The analysis of creativity-friendly organisational environment from the perspective of knowledge potential: case study on small enterprises

Abstract

Expansion and development of an organisation is inevitable to survive the today’s competitive battle. One of the possible options to do this is to enable the employees to reveal their creativity in the workplace and to use their accumulated knowledge potential. An organisation should create conditions for employees to share this knowledge, i.e. an organisational environment should encourage them to cooperate voluntarily and ingeniously, to generate new knowledge creatively and to accumulate their own knowledge potential. The goal of this article is to review scientific literature and to analyse creativity - friendly organisational environment in the context of knowledge potential. To achieve this goal the following objectives were set: to analyse the concept of knowledge potential, to analyse the importance of creativity in the structure of knowledge potential, to clear up characteristics of organisational environment, to review scientific literature critically from the perspective of creativity concept, to conduct a research in small enterprises and to discuss the research results. The gene ralised findings of the questionnaire are presented in the article, as well as the applied methods of scientific literature analysis, abstraction and synthesis.