Use this URL to cite this publication: https://hdl.handle.net/20.500.14911/124533
Klientų pelningumo įtaka organizacijos pelningumo valdymui
Publication Type (CRIS)
Straipsnis recenzuojamoje Lietuvos konferencijos medžiagoje / Article in peer-reviewed Lithuanian conference proceedings (P1f)
Publication Type (eLABa)
Straipsnis recenzuotame konferencijos darbų leidinyje / Article published in peer-reviewed conference proceedings (P1d)
Title
Klientų pelningumo įtaka organizacijos pelningumo valdymui
Rūta Dainauskaitė, Arnoldina Pabedinskaitė
Title in other language
An influence of customer profitability on organization's profitability management
Is part of
Verslas XXI amžiuje : 11-osios Lietuvos jaunųjų mokslininkų konferencijos Mokslas - Lietuvos ateitis, įvykusios Vilniuje, 2008 m. vasario 7 d., medžiaga
Published In
| Year | Start Page | End Page |
|---|---|---|
2008 | 278 | 284 |
Publisher
Vilnius : Technika, 2008
Extent
p. 278-284
Science / Art Area
Socialiniai mokslai / Social sciences (S)
Field of Science / Art
Vadyba / Management (S003)
Abstract (en)
Recent marketing research revealed that the main source of organization's profitability is its customer profitability. The object of this work is to analyse an implication of customer profitability on organization's profitability management. Customers generate different value for the company, so it is important to measure a profit created by customer over time. In this article different methods of customer profitability measurement are analysed. Also the importance of customer segmentation based on their profitability is discussed.
Resource Type (COAR)
TextConference outputConference proceedingsConference paper
Language
Lietuvių / Lithuanian (lt)
Country
Lietuva / Lithuania (LT)
Accounting Year
2009
Owning collection
ISBN (of the container)
9789955283843
eLABa ID
3882026