Use this url to cite publication: https://hdl.handle.net/20.500.14911/146089
Cultural aspects of decision-making in online purchases
Publication Type (CRIS)
Straipsnis Scopus duomenų bazėje / Article in Scopus database (S1b)
Publication Type (eLABa)
Straipsnis Scopus DB / Scopus DB article (S2)
Title
Cultural aspects of decision-making in online purchases
Natalija Guseva
Is part of
Tržište/Market
Published In
| Year | Volume | Issue | Start Page | End Page |
|---|---|---|---|---|
2013 | 25 | 1 | 7 | 20 |
Publisher
Zagreb, Croatia : University of Zagreb
Publisher (trusted)
University of Zagreb
Referenced in Database(s)(DBs)
Extent
p. 7-20
URI
| URI | Access Rights |
|---|---|
| https://hdl.handle.net/20.500.14911/146089 | |
| Straipsnis | Viso teksto dokumentas (atviroji prieiga) / Full Text Document (Open Access) |
Cited references
15
Science / Art Area
Socialiniai mokslai / Social sciences (S)
Field of Science / Art
Vadyba / Management (S003)
Abstract (en)
Empirical studies and e-commerce practice have shown that even in the context of globalization customers still need to feel associated by culture with the seller or the service provider. The aim of 81 the current paper is to identify and bring together the main cultural and psychological aspects that influence the decision making on e-purchase. Cultural adaptation has a great potential in improving the efficiency of communication with customer, thus, e-offer's localization makes positive effects on customer-seller dialogue. The results of conducted analysis show the main cultural aspects, which have to be considered when adapting e-offers to Baltic (Latvia, Lithuania) and Russian markets.
Resource Type (COAR)
TextJournalJournal articleResearch article
Language
Anglų / English (en)
Country
Kroatija / Croatia (HR)
Accounting Year
2014
Owning collection
ISSN (of the container)
0353-4790
eLABa ID
4082163