Maisto produktų degustacijos kaip savitos pristatymų rūšies planavimo ir organizavimo ypatybės

Abstract

Nowadays foods companies spend more and more money for tasting. Tasting is a process of product tasting and getting the information of its use, composition and etc. The processes of tasting food demonstrations planning and organization are very important which make influence for effectiveness of tasting. The purpose of this work is to describe in theory the peculiarity of tasting organization. The main tasks: to describe the demonstration advertisement and it's forms and to overview the peculiarity of in-store food demonstrations planning and organization. Planning tasting is very responsible process, which comprises of many subjects: finding purposes, choosing tasting style, selecting place and etc. The tasting efficiency depends on tasting organization - choosing employes, training, information presentation and etc.