Measuring of system innovation in the context of creative industry development

Abstract

The process of innovation development is becoming much more sophisticated. Many new concepts and types of inno vations ranging from technological innovation to marketing innovation and from closed to open innovation have appeared. T h e article examines a new concept of “system innovation” . Th is con cept is especially important to the innovation process of creative in dustries development. The development of the system innovation could facilitate better utilisation of the existing knowledge and achievement of higher efficiency and effectiveness of the innovation development process. Based on the analys es of various exis ting innovation asse ssment models, a target - based innov ation assessment model (TBM) has been developed and presented in the article. A new approach introduced in the TBM model allows the identification and assessment of the system innovation as well as the improvement in managing the innovation process.