Strategic directions for improvement of export development and promotion in Lithuania

Purlys, Česlovas; Treigienė, Dalia

Use this url to cite publication: https://hdl.handle.net/20.500.14911/140995

Strategic directions for improvement of export development and promotion in Lithuania

Details

Publication Type (CRIS)

Straipsnis recenzuojamoje Lietuvos tarptautinės konferencijos medžiagoje / Article in peer-reviewed Lithuanian international conference proceedings (P1e)

Publication Type (eLABa)

Straipsnis recenzuotame konferencijos darbų leidinyje / Article published in peer-reviewed conference proceedings (P1d)

Author(s)

Author	Affiliation
Purlys, Česlovas	Vadybos katedra / Department of Management (1151)
Treigienė, Dalia	Mechanikos ir medžiagų inžinerijos katedra / Department of Mechanical and Material Engineering (0449)

Title

Strategic directions for improvement of export development and promotion in Lithuania

[en]

Česlovas Purlys, Dalia Treigienė

Is part of

4th international scientific conference Business and management' 2006.14th international scientific conference Enterprice management: diagnosis, strategy, efficiency: conference proceedings: 5-6 October 2006, Vilnius, Lithuania [CD] / International North German Academy of Informatology (Stralzund) Vilnius Gediminas Technical University. Faculty of Business Management, National University of Ukraine Kyiv Polytechnic Institute. Management and Marketing Faculty

Published In

Year	Start Page	End Page
2006	1	6

Publisher

Vilnius : Technika, 2006

Extent

p. 1-6

URI

URI
https://hdl.handle.net/20.500.14911/140995

Cited references

Science / Art Area

Socialiniai mokslai / Social sciences (S)

Field of Science / Art

Vadyba / Management (S003)

Keywords (en)

Abstract (en)

The article deals with main problems of strategic directions of export selling and promotion. The different concepts on competitive advantages, strategies, marketing and international marketing as well as best export promotion practice used in different countries are analysed. Analysis of main statistical data on Lithuanian exports are provided mainly in form of figures. The main strategic directions for export development and promotion are suggested.