VILNIUS TECH University Research Management System (CRIS)
Use this URL to cite this publication: https://hdl.handle.net/20.500.14911/116786

Ypatybės, įtakojančios rinkodaros kaip veiklos srities valdymą

Publication Type (CRIS)
Straipsnis nerecenzuojamoje Lietuvos konferencijos medžiagoje / Article in non-peer-reviewed Lithuanian conference proceedings (P2c)
Publication Type (eLABa)
Straipsnis nerecenzuotame konferencijos darbų leidinyje / Article in an un-reviewed conference proceedings (P2)
Author(s)
AuthorAffiliation
Vasionis, Darius  
Verslo vadybos fakultetas / Faculty of Business Management (11)  
Title
Ypatybės, įtakojančios rinkodaros kaip veiklos srities valdymą
[lt]
Darius Vasionis
Title in other language
Processes influencing marketing management as an area of activity
[en]
Is part of
Pirmosios respublikinės jaunųjų mokslininkų konferencijos Lietuva be mokslo - Lietuva be ateities, įvykusios Vilniuje 1998 m. rugsėjo 30 - spalio 2 d., medžiaga. 3 tomas. Humanitariniai ir socialiniai mokslai
Published In
YearStart PageEnd Page
1998
70
77
Publisher
Vilnius : Technika
Extent
p. 70-77
URI
URI
https://hdl.handle.net/20.500.14911/116786
Cited references
13
Science / Art Area
Socialiniai mokslai / Social sciences (S)
Field of Science / Art
Vadyba / Management (S003)
Abstract (en)

Marketing manager must seek how to influence the marketing object (marketing mix) with marketing devices (information, finances, computers) in order to build a an exchange (marketing product). Trade product is a product in customers hands. In trade sellers are selling just a product as it, in marketing, we are trying to build a conditions for excange. Marketers selling not a product, but brands. Knowing the processes in marketing object, you can influence it with marketing devices and build a marketing product.

Resource Type (COAR)
TextConference outputConference proceedingsConference paper
Language
Lietuvių / Lithuanian (lt)
Country
Lietuva / Lithuania (LT)
eLABa ID
19977675