Use this URL to cite this publication: https://hdl.handle.net/20.500.14911/119234
Prekinis ženklas kaip rinkodaros darbo objektas
Publication Type (CRIS)
Straipsnis nerecenzuojamoje Lietuvos konferencijos medžiagoje / Article in non-peer-reviewed Lithuanian conference proceedings (P2c)
Publication Type (eLABa)
Straipsnis nerecenzuotame konferencijos darbų leidinyje / Article in an un-reviewed conference proceedings (P2)
Author(s)
| Author | Affiliation |
|---|---|
Title
Prekinis ženklas kaip rinkodaros darbo objektas
Darius Vasionis
Title in other language
A brand as marketing object
Is part of
Verslas, vadyba ir studijos'98 : IV respublikinės konferencijos, įvykusios Vilniuje 1998m. lapkričio mėn. 11-13 d., medžiaga, II tomas
Published In
| Year | Start Page | End Page |
|---|---|---|
1999 | 322 | 327 |
Publisher
Vilnius : Technika, 1999
Extent
p. 322-327
Science / Art Area
Socialiniai mokslai / Social sciences (S)
Field of Science / Art
Vadyba / Management (S003)
Abstract (en)
Organizational structure‘s complexity, it‘s activities, influences organization‘s environment, and it‘s juridical status. In this article organization is taken as an dynamic system. This article analyses marketing organization and it‘s object-product or service. As products mainly competing just at a price level, in article is describes the importance of branding. Brand helps to get a competitive advantages competing at consumer benefits level and avoiding competitions at price level.
Resource Type (COAR)
TextConference outputConference proceedingsConference paper
Language
Lietuvių / Lithuanian (lt)
Country
Lietuva / Lithuania (LT)
Owning collection
ISBN (of the container)
9986053870
eLABa ID
24797069