Z kartos psichologinis portretas ir elgsena virtualioje erdvėje

Abstract

According to the Theory of Generations, generation Z , the first one of xx I century, is to be distinguished as it was born and formed in the completely computerised world and is characterised by unique features which have a significant influence in their behaviour as much in the real as in the virtual worlds. In the current scientific literature, authors analyse different areas where features of Generation Z manifest, however it lacks a systematic psychological portrait representation of Generation Z and analysis of characteristics of their behaviour in the virtual space, which results would help to better understand the youngest generation of these times and would provide supposition of improvements in communication in electronic world. The purpose of this article is to analyse the general characteristics of Generation Z and to create a conceptual model of their information seeking behaviour in the virtual space. To achieve this goal, a conception of Generation Z was identified, a psychological portrait of this generation was formed and characteristics of information seeking behaviour in the virtual space identified. The research methods applied in this article: analysis of scientific and other type of literature, methods of comparison of information, logical grouping, graphical representati on of information.