New entrepreneurship challenges for marketing

Abstract

The main goal ot this paper is to explore the management opportunities of the main operating marketing mix costs. That opportunities are investigated under preparing the entrepreneurship Project considering management costs, as well as the efficiency of total marketing budget, are necessary for business success. Understanding this that marketing desicions as well as the all other desicions related with the managing of the future possibilities are described by stochastic values and dependences. This helps to risk and reliability of the investigated subjects quantitive. The high requirements for the desicion options and especially for optimization options develop along. The tasks of the stochastic programming are very complicated as the methods of decision making, but the existing methods of the decision making are not adapted to process exceptionally huge amount of informatikon. Every stochastic value, a process‘ or a systems‘ solution is differently used or acceptable for varios subjects. This paper was prepared using the experimental research which had been conducted by the authors. The imitational technologies were very effective solving and investigating nonlinear stochastic systems.