Tarptautinio marketingo strategijos plėtojant aukštąsias technologijas

Abstract

Application of the basic principles of marketing strategy formation in technologically fast changing markets is not straightforward. Factors contributing to this uncertainty include short product lifecycles, frequently changing market segment definitions and industry boundaries which are blurred by the entry of new technologies. It strategic market planning does not fit the high-tech environment, it might be asked what form of marketing strategy does. Purpose of this paper is to design model for the marketing strategies formation in high technologies sector. In this paper, common consistent patterns of high technologies companies are named which gives intent to analyze problems of this sector in context of modern economy development. Formation of marketing strategies is the priority trend for the development of the high technologies sector.