Strategic directions for improvement of export development and promotion in Lithuania

Purlys, Česlovas; Treigienė, Dalia

Use this URL to cite this publication: https://hdl.handle.net/20.500.14911/145052

Strategic directions for improvement of export development and promotion in Lithuania

Details

Publication Type (CRIS)

Straipsnis konferencijos medžiagoje Web of Science duomenų bazėje / Article in conference proceedings in Web of Science database (P1a1)

Publication Type (eLABa)

Straipsnis konferencijos darbų leidinyje Web of Science DB / Article in conference proceedings Web of Science DB (P1a)

Author(s)

Author	Affiliation
Purlys, Česlovas	Vadybos katedra / Department of Management (1151)
Treigienė, Dalia	Mechanikos ir medžiagų inžinerijos katedra / Department of Mechanical and Material Engineering (0449)

Title

Strategic directions for improvement of export development and promotion in Lithuania

[en]

Česlovas Purlys, Dalia Treigienė

Is part of

The 4th international scientific conference Business and management' 2006. The 14th international scientific conference Enterprice management: diagnosis, strategy, efficiency: selected papers. 5-6 October 2006, Vilnius, Lithuania

Published In

Year	Start Page	End Page
2007	272	277

Publisher

Vilnius : Technika, 2007

Referenced in Database(s)(DBs)

ISI Proceedings

Extent

p. 272-277

URI

URI
https://hdl.handle.net/20.500.14911/145052

Cited references

Science / Art Area

Socialiniai mokslai / Social sciences (S)

Field of Science / Art

Vadyba / Management (S003)

Keywords (en)

Abstract (en)

The article deals with main problems of strategic directions of export selling and promotion. The different concepts on competitive advantages. strategies, marketing and international marketing as well as best export promotion practice used in different countries are analysed. Analysis of main statistical data on Lithuanian exports is provided mainly in form of figures. Additionally authors have suggested the main strategic directions for export development and promotion: spreading out of market research, improvement of competitiveness of Lithuanian goods and services, reformation of expert's education system and enrichment of expert infrastructure.