Модели поведения потребителя в традиционной и электронной коммерции

Abstract

Companies usually use behaviour models in order to interpret their consumers. The enterprises try to understand consumer's decision making process that quite often ends by buying something. Nowadays, when globalization has opened the doors to the wider assortment of products and the advanced technology are changing the consumers' buying habits by offering possibility to by online, it is very important to get known what elements influence customers" decision to by in traditional or online way. The purpose of this research is to identify the main factors of consumers' behaviour in traditional and e-commerce. In order to achieve the goal, there are analyzed traditional and electronic consumers' behaviour models.