Marketing of consulting and educational services

Pabedinskaitė, Arnoldina Ona; Friman, Margarita

Use this url to cite publication: https://hdl.handle.net/20.500.14911/142617

Marketing of consulting and educational services

Details

Publication Type (CRIS)

Straipsnis recenzuojamoje užsienio tarptautinės konferencijos medžiagoje / Article in peer-reviewed foreign international conference proceedings (P1d)

Publication Type (eLABa)

Straipsnis recenzuotame konferencijos darbų leidinyje / Article published in peer-reviewed conference proceedings (P1d)

Author(s)

Author	Affiliation
Pabedinskaitė, Arnoldina Ona	Mechanikos ir medžiagų inžinerijos katedra / Department of Mechanical and Material Engineering (0449)
Friman, Margarita	Verslo technologijų ir verslininkystės katedra / Department of Business Technologies and Entrepreneurship (1150)

Title

Marketing of consulting and educational services

[en]

Arnoldina Pabedinskaitė, Margarita Friman

Is part of

Scientific proceedings of the Scientific-Technical Union of Mechanical Engineering: IV international scientific conference Management and engineering'06: June 19-23, 2006 Sozopol, Bulgaria

Published In

Year	Volume	Start Page	End Page
2006	2(85)	176	179

Publisher

Sofia : Scientific-Technical Union of Mechanical Engineering

Extent

p. 176-179

URI

URI
https://hdl.handle.net/20.500.14911/142617

Cited references

Science / Art Area

Socialiniai mokslai / Social sciences (S)

Field of Science / Art

Vadyba / Management (S003)

Keywords (en)

Abstract (en)

The aim of the article is to distinguish the common characteristics of consulting and educational services and analyze their marketing features. In this paper the authors analyzes different services' classifications and proposes the definition of consulting and educational services, presents and analyzes special marketing characteristics of these types of services and offers the successive marketing tools.