Use this url to cite publication: https://hdl.handle.net/20.500.14911/150568
Paslaugų marketingas
Publication Type (CRIS)
Straipsnis nerecenzuojamoje Lietuvos tarptautinės konferencijos medžiagoje / Article in non-peer-reviewed Lithuanian international conference proceedings (P2b)
Publication Type (eLABa)
Straipsnis nerecenzuotame konferencijos darbų leidinyje / Article in an un-reviewed conference proceedings (P2)
Author(s)
Title
Paslaugų marketingas
Andrius Tamošiūnas
Title in other language
Marketing of services
Is part of
Verslas ir vadyba '95 : tarptautinės konferencijos, įvykusios Vilniuje 1995 m.gegužės mėn. 2-4 d., medžiaga = Business and management '95 : material of the international conference held in Vilnius 2-4 May, 1995, vol. 2
Published In
| Year | Start Page | End Page |
|---|---|---|
1995 | 238 | 247 |
Publisher
Vilnius : Technika, 1995
Extent
p. 238-247
Science / Art Area
Socialiniai mokslai / Social sciences (S)
Field of Science / Art
Vadyba / Management (S003)
Abstract (en)
Since consumer era is developing every day and getting stronger, it is extremely important to consider service marketing for financial organisations. Its obvious, that, because of similarity of the businesses kinds, financial services provided by the organisations are inevitable. For a more efficient implementation of marketing services it is necessrary to commend an attention toward the 1 chart. Succession of purposes, providing us with helpfull directiveness successfully forming a structure of marketing services that stipulates effective achievement of stategical challangers, is displayed.
Resource Type (COAR)
TextConference outputConference proceedingsConference paper
Language
Lietuvių / Lithuanian (lt)
Country
Lietuva / Lithuania (LT)
Owning collection
ISBN (of the container)
9986051738
eLABa ID
66800283