CRM application cost structure determination

Tamošiūnienė, Rima; Jasilionienė, Regina

Use this url to cite publication: https://hdl.handle.net/20.500.14911/122030

CRM application cost structure determination

Details

Publication Type (CRIS)

Straipsnis recenzuojamoje užsienio tarptautinės konferencijos medžiagoje / Article in peer-reviewed foreign international conference proceedings (P1d)

Publication Type (eLABa)

Straipsnis recenzuotame konferencijos darbų leidinyje / Article published in peer-reviewed conference proceedings (P1d)

Author(s)

Author	Affiliation
Tamošiūnienė, Rima	Finansų inžinerijos katedra / Department of Financial Engineering (1148)
Jasilionienė, Regina	Finansų inžinerijos katedra / Department of Financial Engineering (1148)

Title

CRM application cost structure determination

[en]

Rima Tamošiūnienė, Regina Jasilionienė

Is part of

VI international scientific conference Management and engineering'08: June 19-21, 2008 Sofia, Bulgaria : scientific proceedings / Scientific-Technical Union of Mechanical Engineering, National Science-Technical Union Management and Engineering, Technical University Sofia

Published In

Year	Volume	Start Page	End Page
2008	1(104)	179	182

Publisher

Sofia : Scientific-Technical Union of Mechanical Engineering

Extent

p. 179-182

URI

URI
https://hdl.handle.net/20.500.14911/122030

Cited references

Science / Art Area

Socialiniai mokslai / Social sciences (S)

Field of Science / Art

Ekonomika / Economics (S004)

Keywords (en)

Abstract (en)

Detailed CRM application cost structure can assist an organization easily calculate its CRM application acquisition and ongoing spending. Also it can be used for CRM total cost of ownership, return on investment and other financial measurement methodologies calculation. After generalization of scientific and practical literature and practical discussion with Lithuanian CRM specialists paper authors provide detailed list of CRM cost categories. Also authors deliver survey results of Lithuanian companies.