Use this URL to cite this publication: https://hdl.handle.net/20.500.14911/122834
Brand origin: theoretical framework and empirical evidence
Publication Type (CRIS)
Konferencijų tezės nerecenzuojamame leidinyje / Conference theses in non-peer-reviewed publication (T2)
Publication Type (eLABa)
Kitos konferencijos pranešimo tezės / Other conference presentation abstracts (T3)
Title
Brand origin: theoretical framework and empirical evidence
E. Chlivickas, R. Smaliukienė
Is part of
International Conference on Marketing and Management Sciences 2008 (ICMMS 2008). 23-25 May 2008, Hotel Amarilia, Vouliagmeni, Athens, Greece: book of abstracts / European Society of Computational Methods in Sciences and Engineering (ESCMCE)
Published In
| Year |
|---|
2008 |
Publisher
Athens : ESCMCE
Extent
p. 31
Science / Art Area
Socialiniai mokslai / Social sciences (S)
Field of Science / Art
Vadyba / Management (S003)
Resource Type (COAR)
TextConference outputConference proceedingsConference paper
Language
Anglų / English (en)
Country
Lietuva / Lithuania (LT)
Owning collection
eLABa ID
3860126