Marketingo strategijos plėtojant ekspedicines oro transporto paslaugas
Juškys, Andrius | Tarptautinės ekonomikos ir vadybos katedra |
Baigiamajame magistro darbe nagrinėjamos marketingo strategijos problemos plėtojant ekspedicines oro transporto paslaugas.Teorinėje darbo dalyje išnagrinėtos šiuolaikinės ekspedicinio oro transporto paslaugų teikimo problemos bei aktualijos. Išanalizuoti šiuolaikiniai paslaugų sektoriui skirti teoriniai požiūriai, jų pritaikymo galimybės marketingui tobulinti. Analitinėje darbo dalyje atlikti tyrimai, skirti marketingo strategijai tobulinti plėtojant ekspedicines oro transporto paslaugas. Sukurtas marketingo strategijos rengimo modelis, skirtas įmonėms, teikiančioms ekspedicines oro transporto paslaugas.Darbą sudaro: įvadas, marketingo strategija kaip ekspedicinių oro transporto paslaugų plėtojimo prioritetas, marketingo strategijos tobulinimui plėtojant ekspedicines oro transporto paslaugas panaudotinos teorijos ir tyrimų metodologija, marketingo strategijai tobulinti plėtojant ekspedicines oro transporto paslaugas skirti tyrimai, marketingo strategijai tobulinti skirti sprendimai plėtojant ekspedicines oro transporto paslaugas, išvados ir siūlymai, literatūros sąrašas. Darbo apimtis - 70 puslapių teksto be priedų, 23 iliustracijos, 15 lentelių., 52 bibliografiniai šaltiniai.Atskirai pridedami darbo priedai.
The master thesis focuses on marketing strategy issues in the development of air transport services, forwarding, international and local competition.The theoretical part is dealing with issues of modern expeditionary air service and justification for research necessity. Furthermore, in this section has been analyzed theoretical approaches and their applications to improve opportunities for marketing, marketing strategy and marketing mix elements in developing expeditionary air transport services. Analytical part of this study covers marketing strategy development of expeditionary air transport services, external analysis of international air forwarding, research of accumulated experience in marketing of air forwarding and comparative analysis. Quantitative and qualitative researches has been performed in order to assess Lithuania gained experience in developing marketing strategies for expeditionary air transport services and to explore the criteria according to which consumers prefer forwarding service provider.An examination of theoretical and practical marketing strategies in developing expeditionary air transport issues, developed marketing strategy development model, for companies providing expeditionary air transport services. Conclusions and recommendations has been given in the end.Structure: introduction, marketing strategy of expeditionary air transport services in priority development, mobilized theory and research methodology for marketing strategy to improve the development of expeditionary air transport services, marketing strategy development for forwarding decisions in the development of air transport services conclusions and suggestions, references.Thesis consists of: 70 p. text without appendixes, 23 pictures, 15 tables, 52 bibliographical entries.Appendixes included.